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UTM PARAMETERS HOW TO
UTM PARAMETERS GENERATOR

Google Analytics provides practically all of the information you need to analyze your campaigns. You may want to shorten it for aesthetic or administrative reasons using a service such as Bitly. As users interact with this link, the data will be sent to your Google Analytics account – which is where we’ll head to next! 3. This is the link you’ll use in your social posts or other promotional channels.

Once you’ve filled in your information, the tool will automatically generate the properly-tagged URL for you:

utm_content.Finally, this parameter is used when multiple ads or links point to the same URL, in order to help differentiate them.

utm_term.You’ll only use this parameter when conducting paid search campaigns, and lets you state a keyword term (such as wordpress+themes.).

For example, a specific social media post or the title of a guest post. It’s simply an identifier for the campaign.

utm_campaign.This required field helps when carrying out keyword analysis.

utm_medium.This states whether a link was within an email, was a cost-per-click (CPC) link, and more.

utm_source.The source identifies where the click has come from (i.e.

…and there are five different UTM parameters you can choose from. The first four fields are required information… Once you navigate here, you’ll see several fields enabling you to input the website URL you want to track and your parameters. Fortunately, Google has a handy tool to help make the process as simple as possible – the Google Analytics Campaign URL Builder. Now you’re ready to create your UTM parameters. To make this last aspect easier, and help you better integrate analytics data with your WordPress website, we recommend installing a plugin such as MonsterInsights. Once you’ve set up your account, grabbed your tracking ID, and linked your analytics with your WordPress site, you’ll be ready for the next step. If this is your first time using Google Analytics, these guides will come in handy – especially if you’re overwhelmed by the screens you see. The good news is that we’ve talked about this previously, and have also given you a walkthrough of the interface. The first step is to create a Google Analytics account so that you can log and analyze UTM tags.

UTM PARAMETERS GENERATOR

Instead, you can use a UTM generator to ensure your links are error-free and optimized. Fortunately, you don’t have to attach UTM parameters to your links manually.

UTM PARAMETERS HOW TO

How to use UTM parameters (in 4 steps)Īt this point, you might be worried about potentially causing a search engine optimization (SEO) problem by tweaking your URLs. We’ll discuss these in more detail below. In addition, with UTMs you can measure return on investment (ROI), refine your social media strategy, track influencer marketing, and much more. Furthermore, you can more easily compare posts (akin to A/B testing) to better know what’s working for you and what isn’t. You’ll also be able to see what avenues users take to convert. This means you can generate precise data on where your traffic is coming from. For example, you could see how well specific blog posts work at converting visitors into customers. UTMs can be used to see which marketing platforms or campaigns are working best for you, and to track the value of social marketing campaigns. More on what all these UTM parameters mean in a second. You can also add more tags to track additional data, like a specific post that you made on Facebook. In this case, the source we are interested in is Facebook. Here, the UTM tag is utm_source=facebook and is used to track a possible source of traffic. So what do UTM parameters look like? Here’s a simple example: For example, you could use UTM parameters to track visitors from a link that you placed in a guest post on another site. When someone clicks a link with those UTM parameters, Google Analytics logs that information and lets you analyze the activity of visitors who have clicked that exact link. UTM parameters are tags you add to a URL.